{"id":13338,"date":"2021-02-02T18:01:14","date_gmt":"2021-02-02T18:01:14","guid":{"rendered":"http:\/\/hv-farm-hub.flywheelsites.com\/?p=13338"},"modified":"2024-01-09T11:18:16","modified_gmt":"2024-01-09T15:18:16","slug":"a-beginner-farmer-program-adapts-to-the-pandemic-un-programa-para-agricultores-principiantes-se-adapta-a-la-pandemia","status":"publish","type":"post","link":"https:\/\/hvfarmhub.org\/es\/a-beginner-farmer-program-adapts-to-the-pandemic-un-programa-para-agricultores-principiantes-se-adapta-a-la-pandemia\/","title":{"rendered":"A beginner farmer program adapts to the pandemic \/ Un programa para agricultores principiantes se adapta a la pandemia"},"content":{"rendered":"\n

(Spanish translation to follow\/traducci\u00f3n en espa\u00f1ol abajo)<\/em><\/p>\n\n\n\n

By Amy Wu and Sara Katz<\/strong><\/p>\n\n\n

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Grandpa Farm\u2019s stand is a new addition to New York\u2019s Union Square Greenmarket. Photo courtesy of Grandpa Farm<\/figcaption><\/figure>\n<\/div>\n\n\n

In the abundant Black Dirt soils of Orange County, New York, a few new farms took root this year, amidst a pandemic and a recession.  This welcome development in a challenging period was a testament to the fortitude and commitment of these regional farmers.  It also speaks to the importance of non-profit initiatives like La Nueva Siembra, a six-week business planning course for beginning farmers.<\/p>\n\n\n\n

The course is part of GrowNYC\u2019s Beginner Farmer Program<\/a> which has been in existence for over twenty years and serves farmers with business technical assistance and training, all part of their venerable Food Access and Agriculture program which operates over 50 greenmarkets, 15 farmstands, and eight Fresh Food Box sites<\/a> in New York City.<\/p>\n\n\n\n

Gabriela Pereyra, the Beginning Farmer Program Manager and facilitator of La Nueva Siembra, says the program assists beginning farmer-entrepreneurs with a focus on immigrants and farmers of color. A key goal is to develop the business planning and financial management skills they need to start farms as well as sustain their businesses in the long term.<\/p>\n\n\n\n

GrowNYC previously offered farm business training for a Spanish-speaking farmer audience, but since 2011 the courses were primarily held in English to serve a broader BIPOC [black, indigenous and people of color] audience of beginning farmers.<\/p>\n\n\n\n

\u201cTwo years ago we had the idea again to hold the business training in Spanish. We saw the need from the community \u2014 there are certain concepts and ideas they feel more comfortable talking about in Spanish or learning in Spanish,\u201d says Pereyra, referring to the feedback she received from farmers.<\/p>\n\n\n\n

A new partnership<\/em><\/p>\n\n\n\n

Through La Nueva Siembra, GrowNYC offers farm business programming to new farmers in the Hudson Valley. In addition to the course, participants receive up to two years of technical assistance in marketing and financial management, and may also work with mentors to further their agricultural production skills.<\/p>\n\n\n\n

Starting in 2020, the Farm Hub\u2019s education program began hosting La Nueva Siembra.<\/p>\n\n\n\n

In addition to hosting the course at the farm, the Farm Hub\u2019s Language Justice team offered interpretation and translation services to adapt content into Spanish, while the Farm Hub education team, along with GrowNYC, worked to adapt the course and workshops to best serve the participants. This year, hands-on tractor training was designed for participants looking to increase mechanization on their farms.<\/p>\n\n\n\n

\u201cAgriculture in the United States is largely performed by immigrant farmworkers who hold a wealth of production expertise and business savvy, yet are systematically denied opportunities to start their own farms. Programs like La Nueva Siembra offer language-appropriate assistance to help them get started, create equity, and exercise their independence\u201d says Chris Wayne, the Director of GrowNYC Farmer Assistance.<\/p>\n\n\n\n

In 2020, a unique land access opportunity was afforded to several experienced farmer participants through the non-profit Chester Agricultural Center (CAC). Situated on 180 acres of uniquely rich soils (up to 40% organic matter), the land was ancestral lake bottom back when glaciers covered the region. CAC\u2019s focus is on the preservation of the farmland and also the provision of affordable, long-term leases to beginning-level farmers. CAC also provides access to infrastructures such as wash and pack, cold storage, and greenhouses.<\/p>\n\n\n

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La Nueva Siembra\u2019s farm business planning course kicked off with a class held at the Farm Hub in March 2020. Photo courtesy of Gabriela Pereyra, GrowNYC.<\/figcaption><\/figure>\n<\/div>\n\n\n

The timing was fortuitous. Four participants out of the 16 from the 2020 cohort were already planning to launch their farms. For three of them, GrowNYC\u2019s business development assistance coupled with an opportunity to lease farmland at CAC would help them to realize their plans during an unprecedented time.<\/p>\n\n\n\n

After one in-person session to kick off the program back in March, the pandemic forced GrowNYC to make quick changes to the program as originally outlined.   <\/p>\n\n\n\n

With greenhouses full of leafy transplants and plans to sell to farmer\u2019s markets in New York City and regionally, the farmers still planned to launch their businesses this year.<\/p>\n\n\n\n

GrowNYC adapted the program, largely by providing one-to-one technical assistance on topics such as marketing \u2013 helping growers to apply to sell at area farmer\u2019s markets, to develop key elements of their business plans, and to routinize essential financial record-keeping.<\/p>\n\n\n\n

In many cases, Pereyra worked with the farmers individually. \u201cThat relationship-building has been key to serving the farmers as well as keep them engaged in the program,\u201d says Sara Katz, Education Program Manager at the Farm Hub.<\/p>\n\n\n\n

At CAC, Grandpa Farm<\/a>, led by two sisters in their 20s along with their grandfather, launched the business after several years of working on other farms in Chester since they migrated here from their native Puebla, Mexico. They are already selling at five farmer\u2019s markets and to two wholesale accounts.<\/p>\n\n\n\n

Huerta Farms is also a family-led operation in the start-up phase of growth. Huerta means \u201cvegetable garden\u201d in English, and is indicative of the small, diversified business model the Huerta family plans to create. The operation started in 2019 and is planning to be in full production in 2021 by adding arable acres in production, farmers markets, and wholesale accounts.<\/p>\n\n\n\n

Acevedo Family Farm grows diversified vegetables and Mexican specialty products in the black dirt for sale through farmer\u2019s markets. After their father passed away earlier this year, two Acevedo siblings in their 20\u2019s made the decision to keep the business going. With limited experience, the learning curve has been steep, but in 2020, through a global pandemic, they have been successful in carrying on their father\u2019s farming legacy.<\/p>\n\n\n\n

They found they had to quickly adapt to changing circumstances, making alterations to their crop plans as demand changed from restaurant and wholesale clients or farmer\u2019s markets. New opportunities arose, as Chester Agricultural Center worked to support their farmers to sell in a new online sales platform, the CAC Farm Store<\/a>. Pereyra supported them in real-time, addressing issues as they arose, for instance, working with the farmers to minimize production expenses or develop their branding.<\/p>\n\n\n

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A flyer for one of the virtual workshops on integrated pest management. Photo courtesy of Gabriela Pereyra, GrowNYC.<\/figcaption><\/figure>\n<\/div>\n\n\n

Tractor training and more<\/em><\/p>\n\n\n\n

This fall, the program offered a series of workshops on several agricultural production topics, chosen based on participant interest. The three-part series included virtual workshops on Zoom on \u201cCultivo en invernaderos durante el invierno\u201d (greenhouse production during the winter), led by local farmer Ashley Loehr of Sparrowbush Farm, and another on pest management based on organic principles, led by Ethan Grundberg of Cornell Cooperative Extension\u2019s Eastern New York Commercial Horticulture Program.<\/p>\n\n\n\n

In November, the Farm Hub added an in-person \u201cCapacitaci\u00f3n del Tractor\u201d (tractor training) covering safety and operation. The sessions were held in Spanish and offered hands-on driving practice, with some of the Farm Hub\u2019s most experienced staff operators on hand to assist.<\/p>\n\n\n\n

The business planning course will resume this winter after the farmers have gained valuable experience surviving what is their first growing season as independent producers.<\/p>\n\n\n\n

To learn more about GrowNYC\u2019s Beginner Farmer Program click here<\/a>.<\/em><\/p>\n\n\n\n

Lead Photo: The Chester Agricultural Center is located in the black dirt region in Orange County, NY, known for some of the most fertile soil in the country. Photo courtesy of Chester Agricultural Center.<\/em><\/p>\n\n\n\n

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UN PROGRAMA PARA AGRICULTORES PRINCIPIANTES SE ADAPTA A LA PANDEMIA<\/strong><\/h2>\n\n\n\n

Por Amy Wu y Sara Katz<\/strong>
Sara Katz es gerente del Programa de Educaci\u00f3n y Capacitaci\u00f3n Agr\u00edcolas<\/em><\/p>\n\n\n

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El kiosco de Grandpa Farm es una nueva adici\u00f3n al Mercado Agr\u00edcola de Union Square en Nueva York. Foto cortes\u00eda de Grandpa Farm.<\/figcaption><\/figure>\n<\/div>\n\n\n

En las abundantes Tierras Negras del condado de Orange, Nueva York, unos cuantos ranchos nuevos echaron ra\u00edces este a\u00f1o, entre una pandemia y una recesi\u00f3n. Este desarrollo, bienvenido en un per\u00edodo dif\u00edcil, fue un testamento de la fortaleza y el compromiso de estos agricultores regionales. Tambi\u00e9n habla de la importancia de iniciativas sin fines de lucro como La Nueva Siembra, un curso de planificaci\u00f3n de negocios de seis semanas para agricultores principiantes.<\/p>\n\n\n\n

El curso es parte del Programa de Agricultores Principiantes de GrowNYC<\/a> que lleva m\u00e1s de veinte a\u00f1os de existencia y sirve a agricultores con ayuda de negocios y capacitaci\u00f3n como parte de su programa Food Access and Agriculture (Acceso a Comida y Agricultura) que opera m\u00e1s de 50 mercados agr\u00edcolas, 15 kioscos y ocho sitios Fresh Food Box (comida fresca en cajas)<\/a> en la ciudad de Nueva York.<\/p>\n\n\n\n

Gabriela Pereyra, gerente del Programa de Agricultores Principiantes y facilitadora de La Nueva Siembra, dice que el programa ayuda a agricultores principiantes emprendedores con un enfoque en inmigrantes y agricultores de color. Una meta principal es desarrollar la planificaci\u00f3n del negocio y las destrezas de administraci\u00f3n financiera que necesitan para comenzar ranchos y sostener sus negocios a largo plazo.<\/p>\n\n\n\n

GrowNYC previamente ofreci\u00f3 capacitaci\u00f3n de negocios agr\u00edcolas para un p\u00fablico agricultor de habla hispana, pero desde 2011, los cursos se hicieron principalmente en ingl\u00e9s para un p\u00fablico m\u00e1s amplio de agricultores principiantes, personas Negras, Ind\u00edgenas y dem\u00e1s personas de Color [Black, Indigenous, and People of Color, o BIPOC en ingl\u00e9s].<\/p>\n\n\n\n

\u201cHace dos a\u00f1os, se nos ocurri\u00f3 la idea de ofrecer capacitaciones de negocio en espa\u00f1ol. Vimos la necesidad de la comunidad \u2013 hay ciertos conceptos e ideas que se hablan con m\u00e1s comodidad en espa\u00f1ol o se aprenden mejor en espa\u00f1ol\u201d, dice Pereyra, refiri\u00e9ndose a la retroalimentaci\u00f3n que recibi\u00f3 de los agricultores.<\/p>\n\n\n\n

Una nueva colaboraci\u00f3n<\/em><\/p>\n\n\n\n

A trav\u00e9s de La Nueva Siembra, GrowNYC ofrece una programaci\u00f3n de negocios agr\u00edcolas a nuevos agricultores en Hudson Valley. Adem\u00e1s del curso, los participantes reciben hasta dos a\u00f1os de asistencia t\u00e9cnica en mercadeo y administraci\u00f3n financiera, y hasta pueden trabajar con mentores acompa\u00f1antes para mejorar sus destrezas de producci\u00f3n agr\u00edcola.<\/p>\n\n\n\n

A partir de 2020, el programa de educaci\u00f3n de Farm Hub empez\u00f3 a patrocinar a La Nueva Siembra.<\/p>\n\n\n\n

Adem\u00e1s de patrocinar el curso en el rancho, el Equipo de Justicia de Lenguaje de Farm Hub ofreci\u00f3 servicios de interpretaci\u00f3n y traducci\u00f3n para adaptar contenido al espa\u00f1ol, mientras que el equipo de educaci\u00f3n de Farm Hub, junto con GrowNYC, trabaj\u00f3 para adaptar el curso y los talleres con el fin de servir mejor a los participantes. Este a\u00f1o, una capacitaci\u00f3n de tractores se dise\u00f1\u00f3 para los participantes que quer\u00edan aumentar la mecanizaci\u00f3n en sus ranchos.<\/p>\n\n\n\n

\u201cLa agricultura en Estados Unidos en gran parte la hacen agricultores inmigrantes que tienen toda una riqueza de experiencia en producci\u00f3n y negocios, pero a quienes se les niegan sistem\u00e1ticamente oportunidades para comenzar sus propios ranchos. Programas como La Nueva Siembra ofrecen asistencia de lenguaje para ayudarles a comenzar, crear equidad y ejercer su independencia\u201d, dice Chris Wayne, director de GrowNYC Farmer Assistance.<\/p>\n\n\n\n

En 2020, surgi\u00f3 una oportunidad \u00fanica de acceso a tierras para varios participantes agricultores con experiencia a trav\u00e9s de la organizaci\u00f3n sin fines de lucro, Chester Agricultural Center (CAC). Ubicada en 180 acres de tierras ricas de una forma \u00fanica (hasta 40% de materia org\u00e1nica), las tierras fueron el fondo de un lago ancestral cuando los glaciares cubr\u00edan la regi\u00f3n. CAC se enfoca en la preservaci\u00f3n de tierras agr\u00edcolas y en la provisi\u00f3n de alquileres asequibles y a largo plazo para agricultores principiantes. CAC tambi\u00e9n brinda acceso a infraestructura, como lavado y embalaje, almacenamiento en fr\u00edo e invernaderos.<\/p>\n\n\n

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El curso de planificaci\u00f3n de negocios agr\u00edcolas de La Nueva Siembra comenz\u00f3 con una clase en Farm Hub en marzo 2020. Foto cortes\u00eda de Gabriela Pereyra, GrowNYC.<\/figcaption><\/figure>\n<\/div>\n\n\n

El tiempo fue fortuito. Cuatro participantes de los 16 de la cohorte de 2020 ya estaban planificando la inauguraci\u00f3n de sus ranchos. A tres de ellos, la asistencia para el desarrollo de un negocio de GrowNYC, junto con una oportunidad de alquilar en CAC, les ayudar\u00eda a llevar a cabo sus planes en un tiempo sin precedentes.<\/p>\n\n\n\n

Despu\u00e9s de una sesi\u00f3n en persona para comenzar el programa en marzo, la pandemia oblig\u00f3 a GrowNYC a hacer cambios r\u00e1pidos al programa, seg\u00fan se hab\u00eda planificado originalmente.<\/p>\n\n\n\n

Con invernaderos llenos de trasplantes verdes y planes de vender a mercados agr\u00edcolas en la ciudad de Nueva York y la regi\u00f3n, los agricultores todav\u00eda ten\u00edan planes de lanzar sus negocios este a\u00f1o.<\/p>\n\n\n\n

GrowNYC adapt\u00f3 el programa, en gran parte al brindar asistencia t\u00e9cnica individual sobre temas como mercadeo \u2013ayudar a productores a solicitar para vender en mercados agr\u00edcolas del \u00e1rea, desarrollar elementos clave de sus planes de negocio y hacer del mantenimiento de registros financieros esenciales algo rutinario\u2013.<\/p>\n\n\n\n

En muchos casos, Pereyra trabaj\u00f3 con los agricultores individualmente. \u201cCrear relaciones ha sido clave para servir a los agricultores y mantenerlos activos el programa\u201d, dice Sara Katz, gerente del Programa de Educaci\u00f3n en Farm Hub.<\/p>\n\n\n\n

En CAC, Grandpa Farm<\/a>, dirigido por dos hermanas en sus 20, junto con su abuelo, inauguraron su negocio despu\u00e9s de trabajar durante varios a\u00f1os para ranchos en Chester, despu\u00e9s de migrar a este lugar de su lugar de origen, Puebla, M\u00e9xico. Ya est\u00e1n vendiendo en cinco mercados agr\u00edcolas y a dos cuentas al por mayor.<\/p>\n\n\n\n

Huerta Farms tambi\u00e9n es una operaci\u00f3n en su fase inicial de crecimiento que est\u00e1 dirigida por una familia. Huerta, que significa \u201cjard\u00edn de vegetales\u201d, es indicativo del modelo de negocios, peque\u00f1o y diversificado, que la familia Huerta piensa crear. La operaci\u00f3n comenz\u00f3 en 2019 y est\u00e1 pensando estar en plena producci\u00f3n en 2021, a\u00f1adiendo acres arables en producci\u00f3n, mercados agr\u00edcolas y cuentas al por mayor.<\/p>\n\n\n\n

Acevedo Family Farms siembra vegetales diversificados y productos de especialidad mexicanos en las tierras negras para vender a trav\u00e9s de mercados agr\u00edcolas. Despu\u00e9s de que su padre falleciera a principios de este a\u00f1o, dos hermanos Acevedo en sus 20 tomaron la decisi\u00f3n de mantener el negocio en operaci\u00f3n. Con experiencia limitada, la curva de aprendizaje ha sido empinada, pero en 2020, a trav\u00e9s de una pandemia global, han tenido \u00e9xito en mantener vivo el legado agr\u00edcola de su padre.<\/p>\n\n\n\n

Encontraron que ten\u00edan que adaptarse r\u00e1pidamente a circunstancias cambiantes, hacer alteraciones a sus planes de siembra seg\u00fan la demanda cambi\u00f3 de clientes que eran restaurantes a compradores al por mayor o mercados agr\u00edcolas. Surgieron nuevas oportunidades, a medida que Chester Agricultural Center trabaj\u00f3 para apoyar a sus agricultores para vender en una nueva plataforma en l\u00ednea, CAC Farm Store<\/a>. Pereyra apoy\u00f3 en tiempo real, atendiendo asuntos a medida que surgieron, por ejemplo, trabajando con los agricultores para minimizar los gastos de producci\u00f3n o desarrollar su marca.<\/p>\n\n\n

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Un volante de uno de los talleres virtuales sobre el manejo integrado de plagas. Foto cortes\u00eda de Gabriela Pereyra, GrowNYC.<\/figcaption><\/figure>\n<\/div>\n\n\n

Capacitaci\u00f3n del tractor y m\u00e1s<\/em><\/p>\n\n\n\n

Este oto\u00f1o, el programa ofreci\u00f3 una serie de talleres sobre varios temas de producci\u00f3n agr\u00edcola, escogidos seg\u00fan el inter\u00e9s de los participantes. La serie de tres partes incluy\u00f3 talleres virtuales de Zoom sobre el \u201cCultivo en invernaderos durante el invierno\u201d, liderados por la agricultora local Ashley Loehr, de Sparrowbush Farm, y otro sobre el manejo de plagas con principios org\u00e1nicos, liderado por Ethan Grundberg, del Programa de Horticultura Comercial del Este de Nueva York de Cornell Cooperative Extension.<\/p>\n\n\n\n

En noviembre, Farm Hub a\u00f1adi\u00f3 una capacitaci\u00f3n en persona, llamada \u201cCapacitaci\u00f3n del Tractor\u201d, que cubri\u00f3 cuestiones de seguridad y operaci\u00f3n. Las sesiones se hicieron en espa\u00f1ol e incluyeron pr\u00e1cticas de conducir, con la ayuda de algunos de los conductores con m\u00e1s experiencia en el personal.<\/p>\n\n\n\n

El curso de planificaci\u00f3n de negocios empezar\u00e1 de nuevo este invierno despu\u00e9s de que los agricultores hayan obtenido valiosa experiencia de supervivencia de su primera temporada de cosecha como productores independientes con experiencia.<\/p>\n\n\n\n

Para aprender m\u00e1s sobre el Programa de Agricultores Principiantes de GrowNYC, <\/em>haga clic aqu\u00ed<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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